Please welcome Jacqui Jacoby to the blog today!
***
With my book coming out I started to Google “launch parties”
and everything I found dealt with large venues that were rented and inviting
the businesses in town with the town’s officials. It was all about sales and
presence.
And that is not what I wanted. I didn’t want an “event”. I
wanted a celebration with my close
friends and family of what I had accomplished.
I took the concept of”launch party” and I pulled it into an
intimate setting and started planning what I saw as the perfect way to celebrate
years of hard work.
Invitations were done word of mouth and by Facebook.Nothing
fancy.
Food was planned;
just a cake and ice cream with a variety of beverages.For the cake, it took
three calls in town to find a baker who could make one with a photographic image
on it instead of mere icing.
Suggested decorations for the venue:
·
About six or eight small place cards set around
the room with character facts. In my case “Jaime doesn’t like chocolate”
(above) and “Stephen doesn’t listen to anything produced after 1979.”
·
A playlist that represents your book playing
softly in the background. For us, it was Stephen’s classic rock.
·
Recipe cards might be featured.One recipe that
works for him, one for her. I made the Sangria that Jaime loves and served it in
cups the color that matched the cover of the book. Guests took the cards home.
·
8.5X11 covers of the
book displayed in acrylic frames.Not only for this book, but others, if you
have them. I put them around the room with a note on two: “Ask Me about My Next
Book.” It was a great conversation starter.
·
A couple of disposable cameras for guests to use to
capture spontaneity.
·
Balloon bouquets, steamers, silk rose petals
here and there. Things that say “party”.
·
Most important: Your new release displayed. Stacks
standing next to one that stands alone and strong.
Keep a
pen handy if someone wants a copy autographed. We sold ours at cost to our friends
and family.
A Launch Party doesn’t have to be an official occasion to
promote name and sales. Sometimes it can be a mere celebration of this wonderful
thing you worked so hard to achieve. Let your family be there with you. Have your
friends come and see why you were always so busy. And have fun. In the end,
that’s all it is about sometimes!!
***
Award winning author,
Jacqui
Jacoby lives and writes in the beauty of the Valley of the Sun. Currently
adjusting to her new digs, Jacqui is a self proclaimed, self–defense hobbyist.
Having studied martial arts for numerous years she retired in 2006 from the
sport.
She is a working Mom, whose career
includes writing books, teaching online and live workshops and penning short
non–fiction. She can be reached via her website.
WITH A
VENGEANCE
The more she wanted out, the more they dragged her
back in!
Daughter to murdered CIA officers, niece to a
deputy director, Jaime Walsh has never known
life outside the world of
espionage. Until a high-action case in Buenos Aires leaves her gutted.
Physically, emotionally…and professionally.
She’d planned for her long-overdue vacation to be a
time to rest and reassess. With her longtime partner Stephen not far behind,
it’s a tropical paradise away from work. A paradise where boundaries will be
tested.
From their training days, Stephen Reid has watched
Jaime kick ass while performing what has become his second job—watching her
back. But now his feelings have grown.
As best friends look at each other in a new light,
they like what they see. And Jaime dreams of a new life outside “the company”.
Except someone from their past won’t be satisfied
until Jaime and the man she loves are hunted to the brink of death. Now Jaime
must find the strength to trust her heart and let go of her fear. Before she
loses everything…
***
Jacqui's book is a fun read! I really enjoyed the combination of suspense, action and romance!
Any tips to add for a fun launch party?